Gucci Enters The Sandbox Metaverse

Following the reveal of its NFT collaboration with SUPERPLASTIC, Gucci has announced that it has bought virtual land in The Sandbox and will begin building a world on the metaverse platform, joining the likes of adidas, Warner Music, Bored Ape Yacht Club, Atari and more.

The new venture falls under the luxury brand’s Gucci Vault project which currently houses its NFT collaborations and vintage items, self-described as an “experimental online space” that merges the past, present, and future through the power of imagination. Specifics have yet to be announced, but initial reports hint at the arrival of immersive experiences and in-game virtual wear created by Gucci designers.

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