Snoop Dogg Reveals Death Row Records Will Be Hip-Hop’s First NFT Label

Snoop Dogg has become one of the more dominant players in the NFTmarket among rap artists and plans to delve further into that world as the new owner of the label that launched his rap career, Death Row Records. In a Clubhouse chat on Tuesday (Feb. 15), the West Coast artist and entrepreneur announced that the label will introduce and release music through the metaverse.

Appearing in a room titled “I’m Not Leaving This Room Until Snoop Dogg Joins” (which was created by Clubhouse user Will Weinbach after the Super Bowl LVI), Snoop spoke on what fans can expect from the label moving forward, particularly its dive into the world of NFTs.

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